InTheCapital

By Charlie Warzel / @cwarzel

DC-based ad agency, GeniusRocket is changing the way companies share their brand with the world. Shopping your product out to production companies can be a difficult process. It’s hard to know which companies are the real deal and which are more about smoke and mirrors than an effective advertisement. 

GeniusRocket, has taken the idea of sourcing creative production to ”a database of over 200 production companies, 100 Animation Teams, 50 Copywriters, and 50 creative directors.” GeniusRocket’s approach vets every member of its creative community and focuses on curating a quality community to ensure that the pitches as well as the final product will be of the highest caliber. Their most recent ad for Audio Technica is proof of that. Created with the DVI Group, the video features viral video sensation, Marquese Scott. Check it out for yourself.