InTheCapital

Entrepreneurship Ad To Air During Super Bowl [Video]

by Charlie Warzel

If this Kauffman Foundation Super Bowl ad is any indicator, entrepreneurship is on the rise. Normally, Super Bowl advertisements are dominated by major commercial players, Coke, Pepsi and Budweiser. You know, the big dogs. But this year, people around the world will see a different kind of 30-second spot, geared toward encouraging people to take the startup plunge with the invocation, “the next great entrepreneur is out there.” If anything, this sort of play only illustrates how the government and thought leaders everywhere are doubling down on the entrepreneurship to galvanize the economy and usher in a new age of prosperity for innovation and small business. You don’t get much bigger than Super Bowl ads, folks.

Here’s some color from the Foundation’s press release:

“As jobs and the economy take center stage this election year, the Kauffman Foundation wants both policymakers and the public to be aware of the importance of entrepreneurs to solving our economic crisis,” said Wendy Guillies, Kauffman”s vice president of communications.”

You can check out the ad below and, if you’re looking to do a little more research, head over towillitbeyou to see if you’ll be the next great entrepreneur.